Oporto QSR Digital


Enhancing Customer Experience: Self-Order Kiosks at Oporto T1 & T2 Sydney Airport

In an era where customer experience is paramount, businesses are continually seeking innovative ways to streamline operations and enhance satisfaction. Oporto, a renowned fast-food chain, recognized the significance of leveraging technology to meet customer demands efficiently. To this end, they implemented self-order kiosks at their Terminal 1 (T1) and Terminal 2 (T2) outlets at Sydney Airport. This case study evaluates the effectiveness of these self-order kiosks in improving customer experience and operational efficiency.

The self-order kiosks significantly reduced the time customers spent waiting in line. This expedited ordering process resulted in shorter queues and faster service, especially during peak hours. Additionally, the kiosks provided customers with greater flexibility to customize their orders according to their preferences, enhancing satisfaction and encouraging upselling opportunities. With orders directly entered by customers into the system, the likelihood of errors was reduced, leading to fewer incorrect orders and higher overall satisfaction.

The introduction of self-order kiosks allowed Oporto to reallocate staff resources to focus on order preparation, customer assistance, and maintaining service quality. Furthermore, the kiosks generated valuable data insights regarding customer preferences, popular menu items, and peak hours, aiding informed decision-making and operational strategies. The scalable kiosk system enabled Oporto to adapt to fluctuations in demand, ensuring consistent service quality even during high-traffic periods.

The implementation of self-order kiosks at Oporto’s T1 and T2 outlets in Sydney Airport has proven to be a strategic investment, yielding significant benefits in terms of customer experience enhancement and operational efficiency. By leveraging technology to streamline the ordering process and empower customers, Oporto has successfully differentiated itself in a competitive market while meeting the evolving needs of travellers. Moving forward, continued innovation and adaptation will be crucial to sustaining these benefits and further elevating the brand’s reputation for excellence in service delivery.

At Fleetmark, we are proud to be part of this transformative journey and continue to develop industry-leading kiosk solutions that can be adapted to various mounting requirements and aesthetic preferences.