Melbourne Square Outdoor Signage

Commercial | Signage

We are proud to have contributed to the signage for Melbourne Square, a landmark project in Melbourne that has reshaped the city’s landscape. Melbourne Square stands as the largest infill site in Melbourne, spanning over 25,000m2 of land and comprising 3,500 apartments across 4 stages, along with a major commercial office building, a 450-room 5-star hotel, and a shopping centre featuring the first split-level full-size Woolworths.

As a company committed to community engagement and impactful branding, Fleetmark played a crucial role in creating high-impact feature signage for Melbourne Square, enhancing public engagement and brand visibility. Our involvement in this project exemplifies our dedication to working collaboratively with communities and councils to deliver signage solutions that resonate with the public.

The success of Melbourne Square’s sales outcomes can be attributed in part to the strategic media placement driven by Neue Media. Their innovative media strategy focused on content marketing and high-impact executions across print and digital platforms, including premium press titles like AFR and Qantas, effectively communicated the luxury brand to high net worth buyers. Additionally, key billboards strategically placed around the area drove foot traffic into the display suite, contributing to the project’s overall success.