Digital Signage Marketing: Do’s and Don’ts

Navigate the world of digital signage marketing with confidence, guided by Fleetmark’s expert advice. As the leading supplier of digital LED and LCD signage and display solutions around Australia, we’ve gathered insights to help you make the most of this powerful communication tool. Here are the do’s and don’ts of digital signage marketing:


  1. Dynamic Content: Embrace dynamic content to keep your audience engaged. Fleetmark’s displays support animations, transitions, and live moving content, allowing you to create a visually compelling narrative.
  2. Personalization: Leverage the ability to personalize content based on demographics, time of day, or specific promotions. Tailored messages resonate better with viewers and enhance the impact of your marketing efforts.
  3. Strategic Placement: Consider the physical placement of your digital signage. Fleetmark’s displays are versatile, allowing for creative installations. Optimal placement ensures that your content reaches the right audience at the right time.
  4. Consistent Branding: Maintain consistent branding across all content. Fleetmark’s technology supports high-resolution visuals, ensuring that your brand is presented with clarity and impact.
  5. Call to Action (CTA): Include clear and compelling calls to action in your content. Whether it’s encouraging a purchase, promoting a special offer, or inviting engagement, guide your audience on the next steps.


  1. Cluttered Content: Avoid cluttering your digital signage with excessive text or visuals. Fleetmark’s displays offer high-definition clarity, so make the most of it by keeping your content clean and easy to read.
  2. Ignoring Updates: Regularly update your content to avoid stagnation. Fleetmark’s displays allow for seamless content changes, enabling you to keep your messaging fresh and relevant.
  3. Overlooking Analytics: Don’t ignore the power of analytics. Fleetmark’s Captive Monitoring systems provide real-time diagnostics, allowing you to track performance and make data-driven decisions to optimize your content.
  4. Neglecting Design Consistency: Ensure consistency in design elements. Whether you’re promoting products, services, or brand messaging, a cohesive design enhances brand recognition and viewer engagement.
  5. Ignoring Interactivity Opportunities: If applicable, don’t overlook the potential of interactive elements. Fleetmark’s displays can support touch screens, providing opportunities for engaging and immersive experiences.

By following these do’s and don’ts, you’ll harness the full potential of digital signage marketing with Fleetmark’s cutting-edge technology.