Fleetmark introduces a Superior branding solution to SFS.

Fleetmark has assisted Superior Food Services to undertake a rebrand of their logistics fleet.

Superior Foods were not only seeking a new “refreshed” design but also a solution for easier repair and maintenance to the vinyl if it became torn or scratched. Since their old vehicle branding required a digitally printed green gradient, it made repairing damaged vinyl sections difficult and expensive.

After consultation, Fleetmark provided several new concepts encompassing a cleaner dual-color cast vinyl cut design (green and white). This design met the main objective of faster repairs to a very busy “high service” food services fleet – that cannot afford to be off the road for long periods of time.

But also improved the brand exposure and will keep their fleet looking much tidier and cleaner in the future.

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